Elevating your content with ease
Most businesses understand the importance of captivating, relevant content, but what is it about your own favourite brands that really hits home for you enough to make you loyal to them?
They’re consistent.
This important factor is why your brand should consider not just the core content you are releasing, but also when, how often, and why.
Having a clear plan with actionable steps will help you ensure you’re elevating your brand’s experience with words that jump off the page and draws your target audience in as much as the photos next to them.
Why, Who, What and Which?
So what should you focus on first, and what sequence can help you best triage your stream of content? Here are some things to consider before creating new content:
Why are you producing it?
Are you creating: media kits, speaking points, presentations, social media, blog posts, or articles?
Who is your target audience?
Are you reaching out to current or potential clients, investors, or stakeholders? Who are they as people? What are their needs?
What is your key message?
This tactical point of information should be bite-sized, easily digestible, and witty/graceful (insert your brand’s relevant adjective here) enough to grab your target audience’s attention while delivering the information about your product in such a way that they immediately understand its relevance to them and make them feel invited, not assaulted, by your information.
Which brand objective does it support?
Will it help differentiate you from your competition? Will it help establish your brand as a leader in your market? Will it help you increase public engagement, or awareness, to help enhance your brand’s recognition? Customer loyalty?
3 elements of success
MLC helps clients triage their content plan with three key areas.
1. Exclude: Items to avoid.
If tactics and actions do NOT align with your brand’s strategic goals and objectives? Move on.
2. Essential: Required content.
From monthly reports, to staff newsletter updates, transforming internal information into external communications helps keep your stakeholders engaged and informed while keeping the ball of communication rolling almost effortlessly.
3. Engaging: Where we should spend most of our time.
Your brand is more than its logo. Developing creative, engaging content to share on multiple platforms is our bread and butter because it is what keeps your customers engaged and loyal. A digital newsletter with a consistent design can be a vital tool in your communications outreach. So can the words on the front page of your website.
Bringing your vision to life
If you think your brand needs a hand, MLC & Co. is here to help you hone in on and release the content that is vital to the success of your business.
From building out monthly content calendars, to supporting your brand’s overarching message with smart, strategic writing that elevates your customer’s experience.
With a strong network of partners, we collaborate with top talent to support you with everything from graphic design to video production, photography and more. We put more than just words to your vision.