Your copy matters

There is a ton of information out there about how to write great copy. Most of it is based on knowing your audience and trusting your brand. This is great advice, however there’s a real art to writing great website copy.

Creating concise, meaningful messages targeted specifically to your customer has never mattered more. 

Visitors tend to look for quick answers when browsing the web. The average person typically accesses a mere 20 per cent of a page's online content because they want to find the answers they need quickly by scanning for what's attractive to the eye.

So, whether you are designing a new site from the ground up, or doing a general website refresh, making web copy a priority piece of the puzzle is the key to capturing your niche market’s attention.

Tactical tips on writing great copy

1. Keep it simple. 

Streamline your visitors’ experience. From your home page to products and services, to information about your team, what are you sharing to elevate your content? Too many words will likely have the opposite effect and may even turn your client base away if they can’t find what they’re looking for quickly. Concise content offers just enough information to lead them in the direction of what they came to find. 

2. Stay positive. 

Focusing on solution-based product and service descriptions creates a welcoming environment for your virtual storefront that will elevate your brand’s experience. Establishing a tone of support and appreciation for your products and services that your audience can enjoy and emulate when reaching out to you will set you up for success.

3. Create a connection. 

Whether you’re writing a snappy intro for the home page, or using blogs, articles, or social media posts to connect with your audience, using informative data while speaking directly to your audience goes a long way.

What’s best? 

The words and styles we see across the web are varied and diverse. Beyond the basic copy on your various pages, here’s a quick breakdown of some of the key areas you’ll want to refine your copywriting for: 

• Articles are great for industry professionals on an educational and informative level because they can run long and tend to include a lot of hard data.

• Blogs help build a connection on a more personal level because they tend to be opinion based and run short and sweet. They are typically conversational and don’t require a lot of hard data. 

• Social media is amazing for connecting with target audiences thanks to the invention of the hashtag, helping small business owners create direct links to both local and international pockets of their niche market audience by the click of a word-button. 

By carefully establishing key messages alongside impactful images within a dynamic layout, your copy will lead your customers back to your virtual storefront every time.