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Crisis planning through uncertainty
Melanie Nicholson Melanie Nicholson

Crisis planning through uncertainty

We’re at a pivotal point in Canada where we need to be anticipating more restrictions and potentially changes to business operations. If and when that happens, what are you going to tell your customers? What are you going to tell your employees?

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CUPS goes digital for 2020 Annual Report
Client News Melanie Nicholson Client News Melanie Nicholson

CUPS goes digital for 2020 Annual Report

Annual Report falls into the essential communications category. It’s required and necessary to provide an update to industry and stakeholders of operating and financial activities from the past year.

However, essential doesn’t have to mean static and dry.

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Our lives have changed - so should your messaging
Melanie Nicholson Melanie Nicholson

Our lives have changed - so should your messaging

Our world has flipped on its side in the last six-months. Everyone is wearing masks, social distancing is a buzz phrase and my two-year old asks for sanitizer whenever we’re out in public.

Social norms have changed and with that, your ideal audience profile likely has evolved as well.

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It's time to get smart, yyc!
Melanie Nicholson Melanie Nicholson

It's time to get smart, yyc!

Keeping things smart and simple can be one of the most difficult aspects of the communications and marketing profession.

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