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Crisis planning through uncertainty
We’re at a pivotal point in Canada where we need to be anticipating more restrictions and potentially changes to business operations. If and when that happens, what are you going to tell your customers? What are you going to tell your employees?
CUPS goes digital for 2020 Annual Report
Annual Report falls into the essential communications category. It’s required and necessary to provide an update to industry and stakeholders of operating and financial activities from the past year.
However, essential doesn’t have to mean static and dry.
Finding the right voice to share your story
From corporate videos to radio commercials and more, a strong, seasoned voice behind the microphone goes a long way to sharing your story in a powerful way.
Our lives have changed - so should your messaging
Our world has flipped on its side in the last six-months. Everyone is wearing masks, social distancing is a buzz phrase and my two-year old asks for sanitizer whenever we’re out in public.
Social norms have changed and with that, your ideal audience profile likely has evolved as well.
Engaging with the community to drive future plans
When an organization is a staple in the community, including a wider range people in discussions about future plans is important.
It's time to get smart, yyc!
Keeping things smart and simple can be one of the most difficult aspects of the communications and marketing profession.
MLC Named Honourable Mention Recipient in PR Daily's Nonprofit Awards
We are beyond thrilled to share that Melanie Lynn Communications Inc. has been named an honourable mention recipient of PR Daily’s 2019 Nonprofit PR Awards!
Expanding: a Pivotal Step in the MLC Journey
With a little one on the way and more clients joining the MLC community, it’s clear the moment to expand is now.